Hawk Tuah Red Bull Energy Drink: The Viral Meme That Fooled the Internet

The internet loves a good hoax, and the Hawk Tuah Red Bull Energy Drink is the latest viral sensation to leave people confused. Social media users—especially on TikTok—have been buzzing about a supposed “Hawk Tuah Edition” of Red Bull that looked like a collaboration with Haliey Welch, better known as the Hawk Tuah Girl. But is it real or just another clever meme?

The TikTok That Started the Rumor

The hype around the Hawk Tuah Red Bull Energy Drink began when a TikTok user posted a video claiming her husband bought her a special edition can. The TikToker, who goes by the account OGLouisiana.law, showed off the alleged drink and said:

“Y’all, what the hell? My husband just went to the gas station and I told him to get me a Red Bull and he comes back with this. It literally says the Hawk Tool Edition, spit on that thing. And then if you read the fine print on the back, the taste of intimacy.”

She continued, visibly shocked:

“Are they for real? Do they really think I’m gonna drink this?… I’m shooketh. First of all, does it taste like spit? Cuz I don’t know if I wanna try it or not. It ain’t been opened. I would’ve imagined it tastes like somebody’s spit.”

The video quickly spread across TikTok, Instagram, and X (formerly Twitter), making many people wonder if Red Bull had actually released a meme-inspired flavor.

Is the Hawk Tuah Red Bull Energy Drink Real?

Despite how convincing the can looked in the viral TikTok, there’s no official evidence that Red Bull has ever released a Hawk Tuah Edition. Red Bull’s official website lists its special flavors—such as Watermelon, Peach, Coconut Berry, and Summer Editions—but “Hawk Tuah” is not part of their product lineup.

This makes it clear: the so-called Hawk Tuah Red Bull Energy Drink is not real. Instead, it’s most likely a custom-designed can or a clever meme that caught fire online.

Why Did People Believe It?

There are a few reasons why so many believed in the Hawk Tuah Red Bull Edition:

• Red Bull is known for limited editions → Fans are used to seeing new flavors every year.
• Convincing design → The fake can looked exactly like something Red Bull would produce.
• Meme popularity → Hailey Welch’s viral “hawk tuah” phrase had already become a massive cultural trend, making a collaboration feel possible.

The Role of Hailey Welch (Hawk Tuah Girl)

Hailey Welch became an internet icon in 2024 after her “hawk tuah” interview moment went viral. The phrase spread like wildfire on TikTok and beyond, leading to countless memes, merch drops, and now… even fake energy drinks.

While Welch hasn’t officially collaborated with Red Bull (or any beverage brand), her viral status gave the Hawk Tuah Red Bull Energy Drink meme enough power to seem believable.

Fake Cans and Collectibles

After the video blew up, fans began spotting Hawk Tuah cans being sold online, including listings on platforms like eBay. These are not official Red Bull products, but novelty items created for fun and profit. Some sellers even advertise them as “rare special editions,” adding to the illusion of authenticity.

What This Viral Hoax Teaches Us

The Hawk Tuah Red Bull Energy Drink trend highlights the power of internet culture and meme marketing. With just a fake can design, a TikTok video, and a popular catchphrase, an entire rumor convinced thousands of people.

It also shows how:

• Social media can amplify hoaxes overnight.
• Brand parody products gain traction because they look believable.
• Viral figures like Hailey Welch can influence pop culture in unexpected ways.

Final Verdict

The Hawk Tuah Red Bull Energy Drink may have looked real in TikTok videos, but it’s nothing more than a viral internet joke. Red Bull has not released any Hawk Tuah edition, and all the supposed cans are either fan-made collectibles or digital edits.

Also read: How Long Does Red Bull Energy Drink Last?